for a brokerage that went out of business last year, I was forced to create a new brand and re-start my business from square one in an environment that could not be described as a “cyber-culture.” Just to avoid any misconceptions, I am not saying that the Ozarks are full of illiterate, banjo playing, hillbillies, but our lifestyle is not a starbucks-fueled, hyper-blackberry, speed-racer paced one either. Branson and the Table Rock Lake
area are more of the retro-baby-boomer oriented style of culture that know how to use the internet but are not dependent upon it daily.
My challenge has also been maximized by the reality that in our rural area, which is true in much of
Missouri, there are no daily newspapers or even rarer, local radio stations. Communicating my brand to this rural region is therefore not able to be done by e-newsletters, newspaper advertising, nor occasional radio blips. Matter of a fact, there is no certain way to reach a majority of those who live in and/or frequent this neck of the woods. This brings me to reason for my story. As the newly branded Agent for the Ozarks, my challenge is huge!